| Abstract (ENG): |
Technical advances such as sensors and open data have enabled service integrators to offer smarter service packages. Door-to-door (D2D) mobility integrators now promise to provide smart (i.e., highly individualized, dynamic, and context-aware) services by packaging component mobility services pro-vided by independent mobility providers, such as bus, car-sharing and train companies. However, this business model has inherent conflicts.
This research proposes a role framework for smart D2D mobility integrators and analyses intra-role conflicts to explain the low cooperation rate among public transport companies with D2D mobility integrators. Drawing on intermediary literature and role conflict theory, this study identifies how intra-role conflicts between D2D mobility integrators and transport and tariff associations (TTAs), the re-gional representations of public transport companies, lead to non-cooperation.
Our empirical results from the German mobility sector show strong intra-role conflicts within the logis-tical and customization role. Especially the TTAs’ desire to provide D2D mobility themselves negative-ly influence their willingness to cooperate. |
| Citation: |
Schulz, Thomas and Gewald, Heiko and Böhm, Markus
(2018)
The Long and Winding Road to Smart Integration of Door-to-Door Mobility Services: An Analysis of the Hindering Influence of
Intra-Role Conflicts.
In: (Proceedings of the) 26th European Conference on Information Systems (ECIS), June, 23-28, 2018, Portsmouth, UK, Paper 129.
ISBN 9781861376671
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