| Creators: |
Schill, Denisa and Kracklauer, Alexander H. and Rasche, Christoph |
| Title: |
The Quality of the Candidate Journey as an Important Aspect of the Employer Brand |
| Item Type: |
Conference or Workshop Item |
| Event Title: |
(Proceedings of the) 4th Academic International Conference on Economics, Accounting and Finance (AICLEF) |
| Event Location: |
Cambridge, UK |
| Event Dates: |
December 7-9, 2017 |
| Page Range: |
pp. 7-16 |
| Date: |
December 2017 |
| Divisions: |
Wirtschaftswissenschaften |
| Abstract (ENG): |
In Germany, the demographic change is accompanied by a wave of retirement of older employees and the “fight” for qualified professionals and managerial staff. The war for talent, as McKinsey coined this phenomenon, increasingly resembles crucial bottleneck of global competitiveness. In this context, employer branding will be a central anchor point for companies to assert themselves in the recruiting process. Recent research findings show that the establishment of a market-driven employer brand positively influences the achievement of external target figures, e.g. effective and efficient employee recruitment. Therefore, the candidate journey is the key to employer attractiveness, differentiation, and preference building. Based on the methodology of touchpoint management along the candidate journey this study answers the question with which channels and content prospective professionals and managerial staff can be reached. The key result is an online, offline and mobile candidate journey. |
| Forthcoming: |
No |
| Language: |
English |
| Link eMedia: |
Download |
| Citation: |
Schill, Denisa and Kracklauer, Alexander H. and Rasche, Christoph
(2017)
The Quality of the Candidate Journey as an Important Aspect of the Employer Brand.
In: (Proceedings of the) 4th Academic International Conference on Economics, Accounting and Finance (AICLEF), December 7-9, 2017, Cambridge, UK, pp. 7-16.
ISBN 9781911185536 (Online)
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