| Creators: |
Schallmo, Daniel and Williams, Christopher A. and Lohse, Jochen |
| Title: |
Clarifying Digital Strategy - Detailed Literature Review of Existing Approaches |
| Item Type: |
Conference or Workshop Item |
| Event Title: |
(Proceedings of the) XXIX ISPIM Innovation Conference "Innovation, The Name of The Game" |
| Event Location: |
Stockholm, Sweden |
| Event Dates: |
June, 17-20 |
| Projects: |
IFE |
| Additional Information: |
The International Society for Professional Innovation Management (ISPIM) |
| Date: |
June 2018 |
| Divisions: |
Informationsmanagement |
| Abstract (ENG): |
The purpose of this paper is to analyze existing approaches for the digital strategy. The analysis is done using the following consistent criteria: initial situation & objective, level of detail, classification & principles, procedure model & components and techniques. Our research is based on a literature review giving insight into existing theoretical approaches. Our findings show that digital strategy is currently a significant topic across several industries but still in its infancy which is supported by the various definitions and frameworks. The paper offers a clear description of approaches for digital strategy from theory. Moreover, the paper offers findings for further research. |
| Forthcoming: |
No |
| Language: |
English |
| Uncontrolled Keywords: |
digital strategy; digital transformation; digital transformation strategy; digitization; business model |
| Citation: |
Schallmo, Daniel and Williams, Christopher A. and Lohse, Jochen
(2018)
Clarifying Digital Strategy - Detailed Literature Review of Existing Approaches.
In: (Proceedings of the) XXIX ISPIM Innovation Conference "Innovation, The Name of The Game", June, 17-20, Stockholm, Sweden.
ISBN 9789523352193
|
