| Creators: |
Schallmo, Daniel and Williams, Christopher A. and Lohse, Jochen |
| Title: |
Digital Strategy : Integrated Approach and Generic Options |
| Item Type: |
Conference or Workshop Item |
| Event Title: |
(Proceedings of the) XXX ISPIM Innovation Conference |
| Event Location: |
Florence, Italy |
| Event Dates: |
June 16-19 |
| Projects: |
IFE |
| Additional Information: |
The International Society for Professional Innovation Management (ISPIM) |
| Date: |
2019 |
| Divisions: |
Informationsmanagement |
| Abstract (ENG): |
The purpose of this paper is to develop an integrated approach for a digital strategy including generic options. Our research is based on our previous contribution in which we analyzed and compared existing approaches on digital strategy. In addition, we applied 13 semi-structured interviews to gain insights from experts on digital strategy (researchers and consultants). We also applied the case study approach by conducting ten semi-structured interviews with company representatives. Our findings show that digital strategy is currently a significant topic across several industries but still in its infancy which is supported by the various insights gained. The paper offers an integrated approach to the development of a digital strategy which consists of six phases: strategic analysis external, strategic forecast, strategic analysis internal, strategic principle, strategic options, and strategy formulation. Within the integrated approach we also deliver four generic digital strategies: product provider, service provider, product platform operator, service platform operator. Moreover, the paper offers findings for further research. |
| Forthcoming: |
No |
| Language: |
English |
| Uncontrolled Keywords: |
Digital strategy, digital transformation, digital transformation strategy, digitization, business model |
| Citation: |
Schallmo, Daniel and Williams, Christopher A. and Lohse, Jochen
(2019)
Digital Strategy : Integrated Approach and Generic Options.
In: (Proceedings of the) XXX ISPIM Innovation Conference, June 16-19, Florence, Italy.
ISBN 9789523353510
|
