| Creators: | Krüger, Tobias and Mata, André and Ihmels, Max |
|---|---|
| Title: | The Presenter's Paradox Revisited: An Evaluation Mode Account |
| Item Type: | Article or issue of a publication series |
| Journal or Series Title: | Journal of Consumer Research |
| Page Range: | pp. 1127-1136 |
| Date: | 2014 |
| Divisions: | Wirtschaftswissenschaften |
| Citation: | Krüger, Tobias and Mata, André and Ihmels, Max (2014) The Presenter's Paradox Revisited: An Evaluation Mode Account. Journal of Consumer Research, 41 (4). pp. 1127-1136. ISSN 0093-5301 |
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