| Creators: |
Krüger, Tobias and Mata, André and Ihmels, Max |
| Title: |
The Presenter's Paradox Revisited: An Evaluation Mode Account |
| Item Type: |
Article or issue of a publication series |
| Journal or Series Title: |
Journal of Consumer Research |
| Page Range: |
pp. 1127-1136 |
| Date: |
2014 |
| Divisions: |
Wirtschaftswissenschaften |
| Citation: |
Krüger, Tobias and Mata, André and Ihmels, Max
(2014)
The Presenter's Paradox Revisited: An Evaluation Mode Account.
Journal of Consumer Research, 41 (4).
pp. 1127-1136.
ISSN 0093-5301
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