Creators: | Krüger, Tobias and Vogel, Tobias and Wänke, Michaela |
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Title: | Framing effects in consumer judgement and decision making |
Item Type: | Book Section |
Page Range: | pp. 349-369 |
Date: | 2016 |
Divisions: | Wirtschaftswissenschaften |
Forthcoming: | No |
Language: | English |
Citation: | Krüger, Tobias and Vogel, Tobias and Wänke, Michaela (2016) Framing effects in consumer judgement and decision making. In: Routledge International Handbook of Consumer Psychology / Jansson-Boyd, Cathrine V. (Ed.). London: Taylor & Francis, pp. 349-369. ISBN 9781315727448 |
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