| Abstract (ENG): |
In a firm, which is viewed as a distributed knowledge system, the role of knowledge integration mechanisms is critical. In the context of data analytics, data mining and statistical analysis enable firms to generate knowledge, but this knowledge needs to be channeled to the end user. With this study based on the social capital literature, we argue that social interactions between IT and marketing unit members facilitate knowledge sharing in an intraorganizational setting, which in turn results in improved innovative performance. The theoretical arguments are supported by empirical results collected via an online survey. The theoretical and practical contributions of the study are also discussed. |
| Citation: |
Shuradze, Giorgi and Wagner, Heinz-Theo
(2021)
Data analytics and Knowledge Integration Mechanism : The Role of Social Interactions in Innovation Management.
In:
Dynamic Capabilities and Relationships : Discourses, Conceps, and Reflections / Bayón, Tomás et al. (Eds).
Cham: Springer, pp. 67-86.
(Contributions to Management Science).
ISBN 9783030831813
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