| Creators: | Pfannstiel, Mario A. |
|---|---|
| Title: | Healthcare Brand Management in a Global Environment – A European Perspective for Managing Health Regions as Brands (Oral Presentation) |
| Item Type: | Conference or Workshop Item |
| Event Title: | The 6th International Conference on Service Management "Managing Services Across Continents" |
| Event Location: | Cyprus |
| Event Dates: | June, 23-25, 2013 |
| Date: | 2013 |
| Divisions: | Gesundheitsmanagement |
| Forthcoming: | No |
| Language: | English |
| Citation: | Pfannstiel, Mario A. (2013) Healthcare Brand Management in a Global Environment – A European Perspective for Managing Health Regions as Brands (Oral Presentation). In: The 6th International Conference on Service Management "Managing Services Across Continents", June, 23-25, 2013, Cyprus. |
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