Business usage of XR in Southern Germany

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Creators:	Esegovic, Dominik and Plechaty, Manfred
Title:	Business usage of XR in Southern Germany
Item Type:	Conference or Workshop Item
Event Title:	(Proceedings of the) XXXIII ISPIM Innovation Conference "Innovating in a Digital World"
Event Location:	Copenagen, Denmark
Event Dates:	June, 5-8, 2022
Additional Information:	Open Access
Date:	2022
Divisions:	Informationsmanagement
Abstract (ENG):	Digital transformation is increasingly reaching companies in our re-gion. Countless products from the VR and AR sectors reached market maturity years ago. Since widespread use does not yet seem to have arrived at a majority of SMEs, we investigated how far the actual acceptance of XR has progressed. We present empirical data on XR adoption among SMUs in our region of inter-est. The study asserts that a significant number of firms have adopted XR, but also that 60% of surveyed SMEs have not yet applied these technologies. We assert that only a small number of companies show remarkably high levels of XR adoption. Given that XR applications are still not broadly applied, we suggest solutions for a stronger implementation of these technologies.
Forthcoming:	No
Language:	English
Link eMedia:	Download
Citation:	Esegovic, Dominik and Plechaty, Manfred (2022) Business usage of XR in Southern Germany. In: (Proceedings of the) XXXIII ISPIM Innovation Conference "Innovating in a Digital World", June, 5-8, 2022, Copenagen, Denmark. (LUT Scientific and Expertise Publications). ISBN 9789523356948

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