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Master's Thesis_MarieKolle.pdf Downloads (2MB) |
| Creators: | Kolle, Marie Leonie |
|---|---|
| Supervisor: | Kimpflinger, Andrea |
| Title: | Artificial Intelligence in E-Commerce Marketing: How Personalization affects the Customer Lifecycle in Online Retailing |
| Item Type: | Thesis |
| Date: | 12 September 2022 |
| Divisions: | Weiterbildung |
| Forthcoming: | No |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | No |
| Citation: | Kolle, Marie Leonie (2022) Artificial Intelligence in E-Commerce Marketing: How Personalization affects the Customer Lifecycle in Online Retailing. Master thesis, Hochschule Neu-Ulm. |
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