Are innovative digital humans accepted by consumers in online shops? A theoretical and empirical analysis of the factors influencing consumers' acceptance

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Madeleine Taglinger_Master thesis_233519.pdf
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Creators: Taglinger, Madeleine
Supervisor: Kracklauer, Alexander H.
Title: Are innovative digital humans accepted by consumers in online shops? A theoretical and empirical analysis of the factors influencing consumers' acceptance
Item Type: Thesis
Date: 12 October 2022
Divisions: Wirtschaftswissenschaften
Forthcoming: No
Study Programme: Master - Advanced Management (MAM)
Language: English
Citation:

Taglinger, Madeleine (2022) Are innovative digital humans accepted by consumers in online shops? A theoretical and empirical analysis of the factors influencing consumers' acceptance. Master thesis, Hochschule Neu-Ulm.

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