| Creators: | Leinweber, Julia |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | Analyse und Optimierung der Customer Journey zur Steigerung der Conversion Rate einer Website am Beispiel von freeontour.com |
| Item Type: | Thesis |
| Date: | 31 October 2022 |
| Divisions: | Informationsmanagement |
| Forthcoming: | No |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | German |
| Citation: | Leinweber, Julia (2022) Analyse und Optimierung der Customer Journey zur Steigerung der Conversion Rate einer Website am Beispiel von freeontour.com. Master thesis, Hochschule Neu-Ulm. |
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