| Creators: | Jordan, Isabel Katrin |
|---|---|
| Supervisor: | Kracklauer, Alexander H. |
| Title: | AI Potentials for Existing Customer Management: From Cross- and Upselling Opportunities to Churn Prevention |
| Item Type: | Thesis |
| Date: | 23 January 2023 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Study Programme: | Master - Advanced Management (MAM) |
| Language: | English |
| Citation: | Jordan, Isabel Katrin (2023) AI Potentials for Existing Customer Management: From Cross- and Upselling Opportunities to Churn Prevention. Master thesis, Hochschule Neu-Ulm. |
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