Essentials of Strategic Management : Effective Formulation and Execution of Strategy

Creators: Wunder, Thomas
Title: Essentials of Strategic Management : Effective Formulation and Execution of Strategy
Item Type: Book
Date: 2023
Divisions: Wirtschaftswissenschaften
Abstract (ENG): Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented!Including extensive exercises and practice-oriented case studies for studentsIncluding teaching aids for lecturers
Forthcoming: No
Language: English
Location (print): Open Library Catalogue
Link eMedia: Download
Citation:

Wunder, Thomas (2023) Essentials of Strategic Management : Effective Formulation and Execution of Strategy. 2nd ed., Stuttgart: Schäffer-Poeschel. ISBN 9783791057682

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