Logo creation with Archetypes - Using archetypical shapes to design brand-compliant logos

Creators: Steinecke, Sophie
Supervisor: Pätzmann, Jens U.
Title: Logo creation with Archetypes - Using archetypical shapes to design brand-compliant logos
Item Type: Thesis
Date: 31 January 2023
Divisions: Wirtschaftswissenschaften
Forthcoming: No
Study Programme: Master - Advanced Management (MAM)
Language: English
Citation:

Steinecke, Sophie (2023) Logo creation with Archetypes - Using archetypical shapes to design brand-compliant logos. Master thesis, Hochschule Neu-Ulm.

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