| Creators: | Roschmann, Mara |
|---|---|
| Supervisor: | Pätzmann, Jens U. |
| Title: | Neuromarketing: Brand perception and emotional impact of companies advertising posts on Instagram through consumer neuroscience |
| Item Type: | Thesis |
| Date: | 16 March 2023 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Study Programme: | Master - Advanced Management (MAM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Roschmann, Mara (2023) Neuromarketing: Brand perception and emotional impact of companies advertising posts on Instagram through consumer neuroscience. Master thesis, Hochschule Neu-Ulm. |
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