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Robert Grau_Gamification in digital Marketing_268819.pdf Downloads (6MB) |
| Creators: | Grau, Robert |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | Gamification in Digital Marketing Development of a concept for higher brand engagement |
| Item Type: | Thesis |
| Date: | 24 February 2023 |
| Divisions: | Informationsmanagement |
| Forthcoming: | No |
| Study Programme: | Bachelor - Informationsmanagement und Unternehmenskommunikation (IMU) |
| Language: | English |
| Citation: | Grau, Robert (2023) Gamification in Digital Marketing Development of a concept for higher brand engagement. Bachelor thesis, Hochschule Neu-Ulm. |
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