| Creators: | Costa dos santos barros, Yuli Esteffani |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | Is Partnership Marketing Really the New Affiliate Marketing? A Qualitative Analysis on Managing Marketing Partnerships for D2C Brands |
| Item Type: | Thesis |
| Date: | 30 May 2023 |
| Divisions: | Informationsmanagement |
| Forthcoming: | No |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Citation: | Costa dos santos barros, Yuli Esteffani (2023) Is Partnership Marketing Really the New Affiliate Marketing? A Qualitative Analysis on Managing Marketing Partnerships for D2C Brands. Master thesis, Hochschule Neu-Ulm. |
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