| Abstract: |
The increasing ubiquitous access to information technology has substantially improved customers’
informedness about available offerings, as well as increased knowledge about their own desires, needs and
wants. Today’s customers often seek for offerings uniquely tailored to their needs, which is leading to an
increased complexity of demands. To address such customer needs, composition intermediaries play an
important role as they are combining offerings of various providers in a single offering. However, little is
known about the roles and functions such intermediaries must fulfill to achieve the desired outcomes.
Drawing on literature related to service composition and roles fulfilled by traditional intermediaries, we
explore how these concepts are actually employed in real world intermediaries. Based on illustrative
examples from the travel and mobility industry, our analysis reveals that composition intermediaries do
not differ that much from traditional intermediaries in their roles. Rather, the complexity of functions
within these roles increases significantly. |
| Citation: |
Schulz, Thomas and Rockmann, Robert and Weeger, Andy
(2016)
Service Composition in Networks – Towards a Typology of Intermediaries.
In: (Proceedings of the) 22nd Americas Conference on Information Systems (AMCIS), August, 11-14, 2016, San Diego, CA, USA.
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