Chief Digital Officers' Social Construction of and Coping with Digital Transformation

Creators: Lorenz, Felix and Buchwald, Arne
Title: Chief Digital Officers' Social Construction of and Coping with Digital Transformation
Item Type: Conference or Workshop Item
Event Title: (Proceedings of the) 83rd Annual Meeting of the Academy of Management (AOM)
Event Location: Boston, MA, USA
Event Dates: August, 4-8, 2023
Projects: IDI
Page Range: Paper 11220
Date: 2023
Divisions: Informationsmanagement
Abstract (ENG): While mastering digital transformation is seen as critical for the survival of incumbent firms, the understanding of the strategic leader, the Chief Digital Officer (CDO), driving this organizational transformation remains limited. Previous research on the CDO has mostly focused on the structures, configuration, and outcomes of the CDO role. We still need to improve our understanding of how the strategic leader holding that CDO position views the environment and its challenges. This study draws on sensemaking theory to understand how CDOs construe their critical task - digital transformation - and consequent challenges in incumbent firms. We address this in a qualitative study, drawing on 53 expert interviews with CDOs. Our analysis shows that CDOs unanimously perceive digital transformation as a challenge of cultural change that necessitates sensebreaking. Depending on their framing, CDOs adopt a different sensebreaking approach to digital transformation, namely a fighting, collaborating, and persuading approach. We extend the present understanding of digital transformation as a cultural challenge and contribute to theorizing on sensemaking, sensebreaking, and the literature on digital transformation.
Forthcoming: No
Language: English
Citation:

Lorenz, Felix and Buchwald, Arne (2023) Chief Digital Officers' Social Construction of and Coping with Digital Transformation. In: (Proceedings of the) 83rd Annual Meeting of the Academy of Management (AOM), August, 4-8, 2023, Boston, MA, USA, Paper 11220.

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