| Creators: | Jordan, Stephanie and Netscher, Maike and Leinweber, Julia and Kaplan, Ceyda and Kracklauer, Alexander |
|---|---|
| Title: | Seamless Payment Through Artificial Intelligence in Food Retail: Factors Influencing Purchase Intent |
| Item Type: | Book Section |
| Page Range: | pp. 152-167 |
| Date: | 2023 |
| Divisions: | Wirtschaftswissenschaften |
| Abstract (ENG): | This paper examines the impact of seamless payment considering the interventions of financial anxiety and convenience. The findings of the study are compared with the findings of Ghazwani et al. (2022) to examine the impact of cultural differences on the acceptance of cashierless shopping or seamless payment. The study used a convenience sample of 302 participants and applied a moderated mediation approach to the analysis. The results show that retailers must not only focus on technical innovations, but also consider cultural requirements. The Hofstede dimensions show a significant difference between German and Saudi Arabian cultures, highlighting the significant impact of culture on buying behavior. In addition, customers who perceive seamless payment as convenient have less financial anxiety, while purchase intention increases. |
| Forthcoming: | No |
| Language: | English |
| Link eMedia: | Download |
| Citation: | Jordan, Stephanie and Netscher, Maike and Leinweber, Julia and Kaplan, Ceyda and Kracklauer, Alexander (2023) Seamless Payment Through Artificial Intelligence in Food Retail: Factors Influencing Purchase Intent. In: Digital Economy. Emerging Technologies and Business Innovation. (8th International Conference, ICDEc 2023) / Jallouli, Rim et al. (Eds). Cham: Springer, pp. 152-167. (Lecture Notes in Business Information Processing; 485). ISBN 978303127886 |
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