| Creators: |
Steurer, Elmar and Hoeck, Inken and Keßler, Franziska |
| Title: |
Top 10 Business Model Ideas for Productive Use in Sub-Saharan Africa |
| Item Type: |
Conference or Workshop Item |
| Event Title: |
(Proceedings of the) 10th Annual Joint Conference on „Universities, Entrepreneurship and Enterprise Development in Africa“ |
| Event Location: |
Sankt Augustin, Germany |
| Event Dates: |
8.-9. September 2022 |
| Page Range: |
pp. 70-90 |
| Date: |
2023 |
| Divisions: |
Wirtschaftswissenschaften |
| Abstract (ENG): |
While 14 % of the world's working-age population currently lives in sub-Saharan Africa (SSA), this figure will
predictably be higher than the rest of the world combined by 2036. If this demographic group finds meaningful
employment, Africa experiences an economic and social upswing. To tap this potential, the paper intends to
answer the research question, "What are the prerequisites and how are they defined for the successful
implementation of sustainable business model ideas in SSA?", by developing a top ten ranking consisting of
previously identified sustainable business model ideas best suited for productive use. This achieves a novel
approach to implementing future-oriented business models and contributes to current research on sustainable
models. Since the geographical scope of SSA is pervasive, this paper focuses on Namibia, Rwanda, Senegal, and
Uganda. An extensive literature review on these countries was conducted to gain a broader understanding of the
situation in SSA. Additionally, research was carried out on the agricultural, energy, and information and
communications technology (ICT) sectors to identify the most promising ideas. To contribute to current
knowledge, experts were interviewed, and panel discussions were analyzed. Furthermore, the Business Model
Canvas (BMC) was combined with the circular economy concept, which served as a framework for the business
model ideas. Experts evaluated these ideas, which were subsequently ranked using fuzzy logic with artificial
intelligence, based on the system for exploring country risks (CRISK-Explorer). The paper shows that skipping
individual development processes opens up promising opportunities, such as the ICT-based business model ecrowd logistics or the renewable energy-based model e-Boda-Boda. Seven prerequisites for the successful
implementation of these ideas were identified and defined: value delivery, promising customers, sufficient capital,
presence of key resources, possibility to perform the key activities, sustainability, and profitability. The paper
concludes by identifying limitations and suggesting avenues for future research. |
| Forthcoming: |
No |
| Language: |
English |
| Uncontrolled Keywords: |
Fuzzy Logic ; ICT ; Leapfrogging ; Renewable Energy ; Sub-Saharan Africa ; Sustainable Agriculture ; Sustainable Business Model Canvas |
| Link eMedia: |
Download |
| Citation: |
Steurer, Elmar and Hoeck, Inken and Keßler, Franziska
(2023)
Top 10 Business Model Ideas for Productive Use in Sub-Saharan Africa.
In: (Proceedings of the) 10th Annual Joint Conference on „Universities, Entrepreneurship and Enterprise Development in Africa“, 8.-9. September 2022, Sankt Augustin, Germany, pp. 70-90.
ISBN 9783960431046
|
