| Creators: | Alt, Verena |
|---|---|
| Supervisor: | Pätzmann, Jens U. |
| Title: | The colour of brand identity: Examining the influence of archetypal colour choices on the desired external image of banks and FinTechs |
| Item Type: | Thesis |
| Date: | 19 November 2023 |
| Divisions: | Wirtschaftswissenschaften |
| Study Programme: | Master - Advanced Management (MAM) |
| Language: | English |
| Citation: | Alt, Verena (2023) The colour of brand identity: Examining the influence of archetypal colour choices on the desired external image of banks and FinTechs. Master thesis, Hochschule Neu-Ulm. |
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