How Artificial Intelligence is shaping content production in corporate communications - an analysis of preparedness, challenges, and opportunities on the agency and corporate side

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Creators: Knüttel, Lara
Supervisor: Hammerschmidt, Wilke
Title: How Artificial Intelligence is shaping content production in corporate communications - an analysis of preparedness, challenges, and opportunities on the agency and corporate side
Item Type: Thesis
Date: 27 July 2023
Divisions: Informationsmanagement
Study Programme: Master - International Corporate Communication and Media Management (ICM)
Language: English
Citation:

Knüttel, Lara (2023) How Artificial Intelligence is shaping content production in corporate communications - an analysis of preparedness, challenges, and opportunities on the agency and corporate side. Master thesis, Hochschule Neu-Ulm.

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