| Creators: | Otte, Lea |
|---|---|
| Supervisor: | Pätzmann, Jens U. |
| Title: | An explorative study on Archetypes’ motives and its implementation into a Brand Positioning Model |
| Item Type: | Thesis |
| Date: | 26 August 2023 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Citation: | Otte, Lea (2023) An explorative study on Archetypes’ motives and its implementation into a Brand Positioning Model. Master thesis, Hochschule Neu-Ulm. |
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