| Creators: | Knödler, Luca |
|---|---|
| Supervisor: | Kracklauer, Alexander H. |
| Title: | Performance Marketing - KPI-Benchmarking und Analyse im Corporate Marketing bei Daimler Truck AG Daimler Buses GmbH |
| Item Type: | Thesis |
| Date: | 29 November 2023 |
| Divisions: | Wirtschaftswissenschaften |
| Study Programme: | Master - Advanced Sales Management and Intelligence (SMI) |
| Language: | German |
| Blocking Notice: | Yes |
| Citation: | Knödler, Luca (2023) Performance Marketing - KPI-Benchmarking und Analyse im Corporate Marketing bei Daimler Truck AG Daimler Buses GmbH. Master thesis, Hochschule Neu-Ulm. |
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