| Creators: |
Haug, Maximilian and Reiter, Julia and Gewald, Heiko |
| Title: |
Content creators on Instagram - How users cope with stress on social media |
| Item Type: |
Article or issue of a publication series |
| Projects: |
IDI |
| Journal or Series Title: |
Telematics and Informatics Reports |
| Additional Information: |
Open Access: Under a Creative Common License |
| Date: |
2024 |
| Divisions: |
Informationsmanagement |
| Abstract (ENG): |
Social media has become an integral part of society. However, with its increased usage, a dark side can emerge:
social media as a stressor. In this study, we investigate the stress experienced by content creators on Instagram
when providing posts and the strategies they use to cope. Our qualitative analysis of 19 German Instagram users
reveals a strong focus on likes. When posting content, the main objective is to reach a particular threshold of
likes, while receiving comments is considered an additional benefit. If the threshold of likes is not met, stress is
induced. Furthermore, being linked to social media can also endanger offline relationships. The resulting stress
leaks from social media into offline relationships and harms them. Finally, our analysis has identified emotionfocused
and problem-focused coping strategies that social media content creators use to manage stress resulting
from interactions. |
| Forthcoming: |
No |
| Language: |
English |
| Link eMedia: |
Download |
| Citation: |
Haug, Maximilian and Reiter, Julia and Gewald, Heiko
(2024)
Content creators on Instagram - How users cope with stress on social media.
Telematics and Informatics Reports, 13.
ISSN 2772-5030
|
