| Creators: |
Schuster, Tassilo and Holtbrügge, Dirk |
| Title: |
Market Entry of Multinational Companies in Markets at the Bottom of the Pyramid: A Learning Perspective |
| Item Type: |
Article or issue of a publication series |
| Journal or Series Title: |
International Business Review : IBR |
| Page Range: |
pp. 817-830 |
| Additional Information: |
Open Access |
| Date: |
2012 |
| Divisions: |
Wirtschaftswissenschaften |
| Abstract (ENG): |
Multinational companies (MNCs) can play an important role in poverty alleviation. The international business literature, however, lacks theoretical insight and systematic empirical evidence of MNCs entering low-income markets. Therefore, this study sheds light on the questions: How MNCs enter low-income markets? How MNCs operate? And how they gain knowledge in these markets? Using a multiple case study approach, we analyze MNCs with business activities in low-income markets by taking recourse to the internationalization process model of Johanson and Vahlne. The results reveal that companies develop knowledge by enlarging their mode of market commitment to a new level that exceeds local manufacturing and production facilities. |
| Forthcoming: |
No |
| Language: |
English |
| Uncontrolled Keywords: |
Base of the pyramid ; Bottom of the pyramid ; Internationalization process model ; Learning perspective |
| Link eMedia: |
Download |
| Citation: |
Schuster, Tassilo and Holtbrügge, Dirk
(2012)
Market Entry of Multinational Companies in Markets at the Bottom of the Pyramid: A Learning Perspective.
International Business Review : IBR, 21 (5).
pp. 817-830.
ISSN 1873-6149
|
