| Creators: | Holtbrügge, Dirk and Schuster, Tassilo |
|---|---|
| Title: | The Internationalization Strategy of Adidas |
| Item Type: | Book Section |
| Page Range: | pp. 19-38 |
| Date: | 2017 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Language: | English |
| Citation: | Holtbrügge, Dirk and Schuster, Tassilo (2017) The Internationalization Strategy of Adidas. In: The Internationalization of Firms : Case Studies from the Nürnberg Metropolitan Region / Holtbrügge, Dirk; Haussmann, Helmut (Eds). Augsburg: Hampp, pp. 19-38. (Nürnberger Edition zum Internationalen Management; 7). ISBN 9783957100986 |
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