| Creators: | Babko, Viyaleta |
|---|---|
| Supervisor: | Pätzmann, Jens U. |
| Title: | Impact of the COVID-19 pandemic on attitudes of Generation Z and Baby Boomers towards luxury brands in Germany |
| Item Type: | Thesis |
| Date: | 8 January 2024 |
| Divisions: | Wirtschaftswissenschaften |
| Study Programme: | Master - Advanced Management (MAM) |
| Language: | English |
| Citation: | Babko, Viyaleta (2024) Impact of the COVID-19 pandemic on attitudes of Generation Z and Baby Boomers towards luxury brands in Germany. Master thesis, Hochschule Neu-Ulm. |
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