| Creators: | Ragoobeer, Danshil |
|---|---|
| Supervisor: | Engel, Tobias |
| Title: | Do consumers consider social responsibility and sustainability initiatives when making decisions about purchasing automobiles and how does this influence brand loyalty and customer retention? |
| Item Type: | Thesis |
| Date: | 6 November 2023 |
| Divisions: | Informationsmanagement |
| Study Programme: | Bachelor - Information Management Automotive (IMA) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Ragoobeer, Danshil (2023) Do consumers consider social responsibility and sustainability initiatives when making decisions about purchasing automobiles and how does this influence brand loyalty and customer retention? Bachelor thesis, Hochschule Neu-Ulm. |
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