| Creators: | Schuster, Tassilo and Holtbrügge, Dirk |
|---|---|
| Title: | Tata Nano: The Car for the Bottom-of-the-Pyramid |
| Item Type: | Book Section |
| Page Range: | pp. 83-102 |
| Date: | 2011 |
| Divisions: | Wirtschaftswissenschaften |
| Abstract (ENG): | “If ever there were a symbol of India's ambitions to become a modern nation, it would surely be the Nano [… which] encapsulates the dream of millions of Indians groping for a shot at urban prosperity.” |
| Forthcoming: | No |
| Language: | English |
| Link eMedia: | Download |
| Citation: | Schuster, Tassilo and Holtbrügge, Dirk (2011) Tata Nano: The Car for the Bottom-of-the-Pyramid. In: Fallstudien zum Internationalen Management Grundlagen - Praxiserfahrungen - Perspektiven / Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk (Hrsg.). Wiesbaden: Gabler, pp. 83-102. ISBN 9783834967930 |
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