| Creators: |
Schuster, Tassilo and Holtbrügge, Dirk |
| Title: |
Tata Nano: The Car for the Bottom-of-the-Pyramid |
| Item Type: |
Book Section |
| Page Range: |
pp. 83-102 |
| Date: |
2011 |
| Divisions: |
Wirtschaftswissenschaften |
| Abstract (ENG): |
“If ever there were a symbol of India's ambitions to become a modern nation, it would surely be the Nano [… which] encapsulates the dream of millions of Indians groping for a shot at urban prosperity.” |
| Forthcoming: |
No |
| Language: |
English |
| Link eMedia: |
Download |
| Citation: |
Schuster, Tassilo and Holtbrügge, Dirk
(2011)
Tata Nano: The Car for the Bottom-of-the-Pyramid.
In:
Fallstudien zum Internationalen Management Grundlagen - Praxiserfahrungen - Perspektiven / Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk (Hrsg.).
Wiesbaden: Gabler, pp. 83-102.
ISBN 9783834967930
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