| Creators: |
Moderau, Laura and Kolb, Jens |
| Title: |
Perception of sustainability labels : Cross-Cultural study of Germany and France |
| Item Type: |
Conference or Workshop Item |
| Event Title: |
(Proceedings of the) ISPIM Connects Salzburg "The sound of innovation" |
| Event Location: |
Salzburg, Austria |
| Event Dates: |
December, 11 -13, 2023 |
| Date: |
2023 |
| Divisions: |
Informationsmanagement |
| Abstract (ENG): |
Responsible food innovation requires an understanding of target markets and consumers to avoid unsuccessful market entries and, consequently, wasted innovation potential. The study analyses and compares the perception of sustainability labels in the food sector in Germany and France with a sample size of 325 participants. The study provides insights into consumer preferences and their willingness to pay higher prices for sustainable food products. It reveals a broader awareness about sustainable food labels in Germany compared to the strong preference for local, national, and traditional food in France. In order to successfully define target groups and analyse market potentials, correlations between certain demographic characteristics such as parenthood or gender and sustainable food consumption are examined. As well as describing the current situation, the study provides forward-looking insights, such as the identification of a clearly preferred standardized food label. |
| Forthcoming: |
No |
| Language: |
English |
| Uncontrolled Keywords: |
Sustainability labels; food perception; consumer preferences; cross-cultural survey; EU; Germany; France; biological; local; responsible innovation |
| Link eMedia: |
Download |
| Citation: |
Moderau, Laura and Kolb, Jens
(2023)
Perception of sustainability labels : Cross-Cultural study of Germany and France.
In: (Proceedings of the) ISPIM Connects Salzburg "The sound of innovation", December, 11 -13, 2023, Salzburg, Austria.
(LUT Scientific and Expertise Publications).
ISBN 9789526506944
|
 |
View Item in edit mode (academic staff only) |
