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Abschlussarbeit_311445_Merklinger.pdf Downloads (1MB) |
| Creators: | Merklinger, Jan |
|---|---|
| Supervisor: | Schöberl, Stefanie |
| Title: | Views of users and companies regarding the use of text-based AI tools in corporate communication, using ChatGPT as an example |
| Item Type: | Thesis |
| Date: | 23 November 2023 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Citation: | Merklinger, Jan (2023) Views of users and companies regarding the use of text-based AI tools in corporate communication, using ChatGPT as an example. Master thesis, Hochschule Neu-Ulm. |
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