| Creators: | Milovanovic, Marina |
|---|---|
| Supervisor: | Pätzmann, Jens U. |
| Title: | Target Group Segmentation with Archetypes |
| Item Type: | Thesis |
| Date: | 15 April 2024 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Milovanovic, Marina (2024) Target Group Segmentation with Archetypes. Master thesis, Hochschule Neu-Ulm. |
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