| Creators: | Rist, Felix Joshua |
|---|---|
| Supervisor: | Stirzel, Martin |
| Title: | The road to success: What influence brand value has on a luxury car brand |
| Item Type: | Thesis |
| Date: | 27 March 2024 |
| Divisions: | Informationsmanagement |
| Study Programme: | Bachelor - Information Management Automotive (IMA) |
| Language: | English |
| Citation: | Rist, Felix Joshua (2024) The road to success: What influence brand value has on a luxury car brand. Bachelor thesis, Hochschule Neu-Ulm. |
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