| Creators: | Seiter, Carolin |
|---|---|
| Supervisor: | Dehnert, Achim |
| Title: | How the linguistic design influences the perceived humanity of AI-based chatbots in marketing: a study based on Pi.ai and ChatGPT. |
| Item Type: | Thesis |
| Date: | 6 March 2024 |
| Divisions: | Informationsmanagement |
| Study Programme: | Bachelor - Informationsmanagement und Unternehmenskommunikation (IMU) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Seiter, Carolin (2024) How the linguistic design influences the perceived humanity of AI-based chatbots in marketing: a study based on Pi.ai and ChatGPT. Bachelor thesis, Hochschule Neu-Ulm. |
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