To what extent do different semiotic features in advertising photography and the postproduction influence the potential consumers buying decisions?

Creators: Buchmiller, Violetta
Supervisor: Caspers, Markus
Title: To what extent do different semiotic features in advertising photography and the postproduction influence the potential consumers buying decisions?
Item Type: Thesis
Date: 30 May 2024
Divisions: Informationsmanagement
Study Programme: Bachelor - Informationsmanagement und Unternehmenskommunikation (IMU)
Language: English
Citation:

Buchmiller, Violetta (2024) To what extent do different semiotic features in advertising photography and the postproduction influence the potential consumers buying decisions? Bachelor thesis, Hochschule Neu-Ulm.

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