Strategic repositioning of traditional companies through rebranding – An analysis of success factors based on the case studies Hugo Boss and Formula One

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Creators: Sebes, Cassandra
Supervisor: Hammerschmidt, Wilke
Title: Strategic repositioning of traditional companies through rebranding – An analysis of success factors based on the case studies Hugo Boss and Formula One
Item Type: Thesis
Date: 4 May 2024
Divisions: Informationsmanagement
Study Programme: Master - International Corporate Communication and Media Management (ICM)
Language: English
Citation:

Sebes, Cassandra (2024) Strategic repositioning of traditional companies through rebranding – An analysis of success factors based on the case studies Hugo Boss and Formula One. Master thesis, Hochschule Neu-Ulm.

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