| Creators: | Garza Morton, Brenda |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | Phygital Marketing and Omnichannel: An analysis of their impact on customer experience and decision-making process |
| Item Type: | Thesis |
| Date: | 15 July 2024 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Citation: | Garza Morton, Brenda (2024) Phygital Marketing and Omnichannel: An analysis of their impact on customer experience and decision-making process. Master thesis, Hochschule Neu-Ulm. |
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