| Creators: | Lee, Yi Ying |
|---|---|
| Supervisor: | Schöberl, Stefanie |
| Title: | A comparative analysis of AI- and human-generated copywriting on consumers’ attitude in brand communications |
| Item Type: | Thesis |
| Date: | 4 September 2024 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Citation: | Lee, Yi Ying (2024) A comparative analysis of AI- and human-generated copywriting on consumers’ attitude in brand communications. Master thesis, Hochschule Neu-Ulm. |
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