| Creators: | Kral, Lisa |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | Influence of cultural dimensions on international brand communication – A Cross-National Study on the creative conception of marketing campaigns in Germany and South Korea |
| Item Type: | Thesis |
| Date: | 5 September 2024 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Citation: | Kral, Lisa (2024) Influence of cultural dimensions on international brand communication – A Cross-National Study on the creative conception of marketing campaigns in Germany and South Korea. Master thesis, Hochschule Neu-Ulm. |
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