From Communication to Reputation – An In-Depth Analysis on How Bosch Rexroth Can Measure Its Brand Performance

Creators: Yalcin, Cem
Supervisor: Hammerschmidt, Wilke
Title: From Communication to Reputation – An In-Depth Analysis on How Bosch Rexroth Can Measure Its Brand Performance
Item Type: Thesis
Date: 17 September 2024
Divisions: Informationsmanagement
Study Programme: Master - International Corporate Communication and Media Management (ICM)
Language: English
Citation:

Yalcin, Cem (2024) From Communication to Reputation – An In-Depth Analysis on How Bosch Rexroth Can Measure Its Brand Performance. Master thesis, Hochschule Neu-Ulm.

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