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| Creators: | Albrecht, Aylin |
|---|---|
| Supervisor: | Schallmo, Daniel |
| Title: | Transforming Business Dynamics: Applications, Impacts and Future Prospects of Generative Artificial Intelligence in Marketing and Branding |
| Item Type: | Thesis |
| Date: | 16 July 2024 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | No |
| Citation: | Albrecht, Aylin (2024) Transforming Business Dynamics: Applications, Impacts and Future Prospects of Generative Artificial Intelligence in Marketing and Branding. Master thesis, Hochschule Neu-Ulm. |
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