Transforming Business Dynamics: Applications, Impacts and Future Prospects of Generative Artificial Intelligence in Marketing and Branding

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Creators: Albrecht, Aylin
Supervisor: Schallmo, Daniel
Title: Transforming Business Dynamics: Applications, Impacts and Future Prospects of Generative Artificial Intelligence in Marketing and Branding
Item Type: Thesis
Date: 16 July 2024
Divisions: Informationsmanagement
Study Programme: Master - International Corporate Communication and Media Management (ICM)
Language: English
Blocking Notice: No
Citation:

Albrecht, Aylin (2024) Transforming Business Dynamics: Applications, Impacts and Future Prospects of Generative Artificial Intelligence in Marketing and Branding. Master thesis, Hochschule Neu-Ulm.

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