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| Creators: | Mönig, Lara |
|---|---|
| Supervisor: | Dehnert, Achim |
| Title: | Leveraging Business-to-Business Relationships by Using Digital Partner Relationship Management (PRM) Solutions. Case Study and Practical Implementation Framework |
| Item Type: | Thesis |
| Date: | 8 August 2024 |
| Divisions: | Weiterbildung |
| Study Programme: | MBA - Digital Leadership und IT-Management (DIL) |
| Language: | English |
| Citation: | Mönig, Lara (2024) Leveraging Business-to-Business Relationships by Using Digital Partner Relationship Management (PRM) Solutions. Case Study and Practical Implementation Framework. Master thesis, Hochschule Neu-Ulm. |
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