Leveraging Business-to-Business Relationships by Using Digital Partner Relationship Management (PRM) Solutions. Case Study and Practical Implementation Framework

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Creators: Mönig, Lara
Supervisor: Dehnert, Achim
Title: Leveraging Business-to-Business Relationships by Using Digital Partner Relationship Management (PRM) Solutions. Case Study and Practical Implementation Framework
Item Type: Thesis
Date: 8 August 2024
Divisions: Weiterbildung
Study Programme: MBA - Digital Leadership und IT-Management (DIL)
Language: English
Blocking Notice: No
Citation:

Mönig, Lara (2024) Leveraging Business-to-Business Relationships by Using Digital Partner Relationship Management (PRM) Solutions. Case Study and Practical Implementation Framework. Master thesis, Hochschule Neu-Ulm.

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