Digital Experience Platform in B2B Segment: Catalyst for Converting Unstructured Customer Management into Structured Digital Interactions

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Creators: Cheikin, Lev
Supervisor: Kolb, Jens
Title: Digital Experience Platform in B2B Segment: Catalyst for Converting Unstructured Customer Management into Structured Digital Interactions
Item Type: Thesis
Date: 21 August 2024
Divisions: Informationsmanagement
Study Programme: Master - Digital Transformation and Global Entrepreneurship (DTE)
Language: English
Blocking Notice: No
Citation:

Cheikin, Lev (2024) Digital Experience Platform in B2B Segment: Catalyst for Converting Unstructured Customer Management into Structured Digital Interactions. Master thesis, Hochschule Neu-Ulm.

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